we know the power of words
Lion Public Affairs is a national strategic communication consultancy offering expertise to organisations, leaders and boards.
Bringing decades of experience at the most senior levels of Australia's communications, government and corporate arenas, Director Patrick Lion helps organisations of all types and sizes impact high-profile environments while enhancing and protecting reputations, commercial priorities and advocacy agendas.
services
leader & board
strategic advisory
an experienced voice providing an external perspective on reputation, crises, communication & advocacy strategy
communication
campaigns
empowering reputations and brands and accelerating advocacy agendas through strategic multi-platform campaigns and thought leadership
crisis & issues
management
unique experience on both sides of the fence as a corporate adviser and senior journalist during high profile crises
media
relations
strategically building media relationships and profiles to elevate your reputation and advocacy efforts
media
training
preparation for public appearances simulating real life with a former TV political editor, camera operator and access to studios with lights and live cross facilities
digital
& social media
from websites to social media engagement, enhancing leadership and organisational brands with authentic content to grow your voice
corporate
communications
compelling written content with clarity and substance targeting any channel, platform or stakeholder
government
& political insights
analysis and strategy from an experienced observer to politics, parliaments, governments, major reforms, budgets and elections in Canberra and Brisbane
stakeholder
engagement
identifying stakeholders and issues to strengthen reputations and advocacy agendas with the right messages and actions
experience
about
patrick lion

about
patrick lion
Patrick Lion offers a track record of making an impact at the most senior levels of Australia’s communications and public affairs landscape.
For over two decades, Patrick has been immersed in the national conversation - in the words and ideas of Australia's political leaders, corporate CEOs, governments and businesses.
With experience advising some of Australia's leading corporations and industries, Patrick has empowered reputations and advocacy agendas, raised profiles and awareness and shaped policy and legislative narratives.
Patrick has been a trusted voice to ASX-listed firms, multinationals and national interest groups during high profile crises, policy reforms and reputation, regulatory and social licence challenges.
From last year’s Economic Reform Roundtable to Australia’s net zero debate and unprecedented gas regulatory upheaval during an energy crisis, Patrick has been a part of some of the biggest stories of the past few years.
His corporate communication expertise is underpinned by experience at the most senior levels of media, government and politics in Canberra, Sydney, Brisbane and London, delivering award-winning investigative journalism during the peak of traditional media and digital engagement at global websites during the social media revolution.
A two-time Walkley finalist and winner of four Clarions, Patrick rose from national finance reporter to political editor for Queensland's largest media outlets and Canberra Press Gallery member for Sydney's Daily Telegraph - covering landmark reforms and crises while breaking some of the biggest scoops of the time.
Please contact us to discuss your specific needs
career highlights
Strategic Communication Consultant to the nation's leading companies during the Australian Government's Economic Reform Roundtable process
Director of Media & Communication on the national executive of Australian Energy Producers during energy crises, climate activism and oil and gas regulatory upheaval
Qualified with board skills across strategy, risk, governance, legal compliance and financials as a graduate of the Australian Institute of Company Directors
Queensland Political Editor for the Seven Network during the economic and health crises of the COVID-19 pandemic
National Political Correspondent for Sydney's Daily Telegraph in the Canberra Press Gallery during the Gillard, Rudd and Abbott governments
Headlined by the carbon and mining taxes, Patrick covered economic, immigration, defence and infrastructure policy while breaking stories on governance and integrity
Business Correspondent covering ASX-listed companies, markets, crises and personal finance products for Australia's biggest media outlets
Patrick was credited in parliament with new financial legislation after a three-year advocacy campaign
Patrick led political coverage for Queensland's then biggest media outlet, The Sunday Mail, with a print circulation of over 500,000 copies
On the state desk at The Courier-Mail, Patrick covered reforms spanning privatisation, resources, health and infrastructure policy during the Beattie and Bligh eras
Patrick also broke high-profile integrity and governance scandals about governments, businesses, CEOs, politicians and public officials
Patrick helped run the newsroom of Britain's historic Daily Mirror newspaper as a News Editor during Brexit and the rise of Donald Trump
Patrick worked in digital engagement at two of the world's biggest news websites, Daily Mail Online and Mirror Online, in London
Patrick is a two-time Walkley finalist, winner of four Queensland Clarion Awards and was commended in the Canberra Press Gallery's Wallace Brown Award
Patrick questioned Australia's leaders - ASX CEOs, prime ministers, treasurers, premiers, cabinet ministers, public officials and mayors
© Lion Public Affairs Pty Ltd (ACN: 691 679 428).

